April 13, 2024

How Marketing can Help Sales in 2021 

Marketing and Sales are two different business functions that greatly impact revenue.

As an internet marketing agency, we are well aware that proper alignment between Marketing and Sales could lead to massive increase in profits.

Unfortunately, too many businesses let both departments operate as two separate entities. This is a huge mistake that could prevent a business from growing.

Keep reading to learn how Marketing and Sales can work together to increase your profit. 

Develop Buyer Personas in Great Detail
One of the most important things to do when starting a marketing campaign is to develop a buyer persona.

A buyer persona is a fictional character that perfectly represent your target audience.

Through research, you’ll need to figure out their demographics, interests, behaviors, and more.

By creating a detailed buyer persona, you’ll be able to write a powerful marketing message. Using a powerful marketing message in your ads, you’ll attract high quality leads.

When the lead quality is high, your sales team will have an easier job closing the sale. 

Ask for Common Questions or Objections
A normal sales person hears questions or objections almost on every call. Your sales person is no exception.

Your marketing messages should answer these questions and handle these objections beforehand.

More often that not, a marketer uses corporate jargon or lingo to write an ad. A better approach is to ask the sales team directly what actual words your prospects are using.

Internet marketing, or any marketing for that matter, shouldn’t be difficult.

It’s simply answering their questions and preparing to handle their objections.

Develop a Nurturing System
According to Keap CEO, 44% of small business owners give up after one follow up with a prospect. But the same study also shows 80% of sales happen between the fifth and 12th point of contact.

That means most businesses don’t have enough touch points to help sales team close a sale.

Get your team together to develop a high-converting follow up or nurturing systems.

The more often prospects hear about your company, the more changes you have to close a sale.

Here are several channels you can use to create your follow up systems: 

  • email
  • video
  • social media
  • phone
  • post cards
  • and more…

Set up Regular Meetings

Almost three-quarters (73%) of highly-aligned businesses conduct daily or weekly marketing and sales meetings.

The benefits of these meetings can’t be overstated. These are the times that Marketing and Sales can collaborate and keep track on revenue goals.

A word of caution though, take the time and effort to conduct these meetings. Otherwise, it’d be a waste of everyone’s time.

Here are several tips on how to conduct a super productive meeting.

What’s Next?

Sales and Marketing are closely related because they both impact your business’ revenue.

As a business owner, your job is to make sure both departments collaborate and work together as a team.

Use the tips we’ve outlined above to as a start.

If you need help with your sales or marketing strategies, please don’t hesitate to contact us.

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